Project for HyperDrive's national client Dreamfields Pasta.
Handled as an Art Director with HyperDrive.
Handled as an Art Director with HyperDrive.
Responsive landing pages and email development to support annual PastaPalooza campaign. The creative took a very different direction this year (2016) and it proved to be a big hit, increasing new user traffic to the site by 161.63%
My Roles: Creative Direction / Concepts, Graphic Design, Production. Worked closely with development team through launch.
Deliverables: Campaign Logo / 6 Landing pages (6 week campaign) / Kickoff email and 6 subsequent weekly emails / Display Advertising
Increased Paid Search traffic to site by 75.93% year-over-year
Series of six emails for each week of the campaign driving users to a corresponding landing page where they were prompted with a CTA.
Increased Conversions (email signups) by 29.67% year-over-year
View live web pages: http://pastapalooza.dreamfieldsfoods.com/
View live web pages: http://pastapalooza.dreamfieldsfoods.com/
